Paid Advertising (PPC) That Brings You Real Results

If you’re spending money on ads but not seeing results, it’s time to rethink your strategy. At Affinity SEO, we help UK businesses launch and manage high-performing paid advertising campaigns on platforms like Google, Microsoft, Facebook, and Instagram, designed to deliver qualified traffic, more leads, and higher conversions.

Whether you’re new to PPC or tired of wasting budget on low-return campaigns, we’ll create a tailored plan that meets your goals and maximises your ROI.

PPC stands for Pay-Per-Click, a digital advertising model where you only pay when someone clicks your ad. It’s one of the fastest ways to put your brand in front of potential customers actively searching for your product or service.

But not all campaigns are created equal. A poorly targeted or badly optimised campaign can burn through your budget quickly. That’s why every PPC campaign we build is backed by data, research, and hands-on experience.

What We Offer

At Affinity SEO, we build and manage results-focused PPC campaigns across Google, Microsoft, Meta (Facebook & Instagram), and LinkedIn, tailored to your goals and ideal audience.

Google Ads

Be found by people actively searching for what you offer with targeted search campaigns and remarketing display ads.

Microsoft Ads

Reach a less competitive but high-intent audience on Bing, Yahoo, and MSN search networks, ideal for B2B, older demographics, and desktop-heavy niches.

Facebook & Instagram Ads

Build brand recognition and generate demand with scroll-stopping social campaigns, custom audiences, and retargeting.

LinkedIn Ads

Target by job title, company size, industry, or seniority. Ideal for B2B services, consultants, and high-ticket offers. Reach decision-makers with precision.

Conversion Tracking & Analytics

We track every click, call, and conversion across all platforms, and provide transparent monthly reports.

Landing Page & Ad Copywriting

We write and design everything from ads to landing pages, ensuring each step of the funnel is optimised for ROI.

Frequently Asked Paid Ads Questions

That depends on your industry, competition, and goals. We generally recommend a minimum of £300 – £500/month for local campaigns and £1,000+ for national or eCommerce. We’ll help you balance budget and expected return across platforms like Google, Microsoft, and Meta.

We run campaigns on:

  • Google Ads

  • Microsoft Ads (Bing)

  • Facebook & Instagram (Meta)

  • LinkedIn

Each has its own strengths. We’ll recommend the right mix based on your audience and objectives.

Microsoft Ads can be a hidden gem with less competition, lower cost-per-click, and access to audiences that still use Bing, Yahoo, and MSN. It’s especially effective for B2B, professional services, and older demographics. Many of our clients see excellent ROI by adding Microsoft Ads to their mix.

Yes. Transparency is key. You’ll always have access and ownership of all your advertising accounts, whether it be Google, Microsoft, Meta, or others.

Yes, we offer a fully managed service. That includes audience research, ad copy, visuals, landing page design, tracking, and ongoing optimisation. You focus on running your business while we grow it online.

01768 204075

Monday to Friday: 9am to 5:30pm

contact@affinityseo.co.uk

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