Microsoft Ads Management for Smarter, Lower-Cost PPC

Google may dominate the conversation, but Microsoft Ads (formerly Bing Ads) is one of digital marketing’s most overlooked opportunities, especially for UK businesses targeting B2B audiences.

We create and manage high-performing Microsoft Ads campaigns that reach customers across Bing, Yahoo, MSN, and Microsoft Edge, all with lower competition and better cost-per-clicks (CPC) than Google.

Whether you’re already running PPC or just getting started, Microsoft Ads is a cost-effective channel to expand your reach and increase your ROI.

Why Use Microsoft Ads?

With over 1 billion monthly searches and a user base that skews older, more affluent, and business-oriented, Microsoft Ads gives you access to an audience that often gets missed by Google-only advertisers.

Benefits of Microsoft Ads include:

  • Lower CPCs compared to Google
  • Reach decision-makers, professionals & desktop users
  • Strong local targeting (great for trades, services & healthcare)
  • Cross-platform reach through Bing, Yahoo & Windows devices
  • Seamless import of Google Ads campaigns for fast setup

What We Do

Whether you want leads, sales, or local visibility, we’ll build a campaign aligned with your goals.

Keyword Research & Strategy

Target high-intent search terms.

Ad Copywriting & Extensions

Write ads that drive action.

Campaign Setup & Geo Targeting

Focus on your ideal locations and devices.

A/B Testing & Optimisation

Test what works, scrap what doesn’t.

Transparent Reporting

Transparent performance tracking.

Frequently Asked Microsoft Ads Questions

Absolutely. Microsoft Ads can reach a different audience, including older users, desktop users, and professionals who default to Bing on Windows devices. Plus, less competition means lower costs per click. It’s a great way to increase ROI without increasing ad spend.

Microsoft Ads is ideal for:

  • B2B companies and service providers

  • Legal, financial, and healthcare practices

  • Tradespeople and local service businesses

  • E-commerce stores targeting older demographics

If your audience is 35+, uses desktop more than mobile, or makes considered purchases, Bing can be a goldmine.

Yes! Microsoft Ads offers an import feature, and we’ll optimise it for the Bing network’s unique structure and bidding system. We never just copy and paste, we tailor each campaign to perform on its own terms.

You can start small, many clients see results with budgets as low as £200 – £500/month. Since CPCs are lower, your money often goes further than on Google Ads. We’ll recommend a budget that aligns with your market and goals.

You may not see the same volume of traffic, but quality is often higher. Microsoft Ads tends to deliver more engaged clicks, with longer time-on-site and higher conversion rates, especially for B2B and service businesses.

01768 204075

Monday to Friday: 9am to 5:30pm

contact@affinityseo.co.uk

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